1. In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions Of Real Media Products?
In our film we decided to use horror conventions because of it being a horror genre. This uses them well; the title uses white text with a red blurred background, this is a typical convention of the horror genre and works well with the atmosphere of the film which ensures the audience recognise it as a horror film. The blur of the title used a colour which is associated with many impressions we wanted to make, red is a well known colour to suggest blood and danger. The music we decided to use in the background of our opening was creepy and eerie to give it more of an effect, this also was done so it could capture the interest of our audience and keep them keen to watch the film by using a known heavy-rock soundtrack from Asking Alexandria album. This type of music is normally found within horror films because it fits in with the genre. We also used Vampires in our story like because this is a main convention for horror films. Although our film uses the horror conventions well; we also challenge the conventions. A stereotype of a vampire is that they can not be out in sun light; and the are only awake in the dark. However in our film; at the end of the opening there is a capture of a young boy that takes place in the day-light. There is also a stereotype that religious places such as church's and cross' and holy water is lethal to a vampire; however again in this scene, it happens just outside a church which again breaks conventions. Also; in many films, Caucasian roles are the main roles used. However we decided to break this convention of race as it is the 21st century, so we used people of a mixed race and from different backgrounds. Protagonist's are normally a male, so this we also challenged by using a female to be the strong protagonist to make them appear to have more power.
In our film we decided to use horror conventions because of it being a horror genre. This uses them well; the title uses white text with a red blurred background, this is a typical convention of the horror genre and works well with the atmosphere of the film which ensures the audience recognise it as a horror film. The blur of the title used a colour which is associated with many impressions we wanted to make, red is a well known colour to suggest blood and danger. The music we decided to use in the background of our opening was creepy and eerie to give it more of an effect, this also was done so it could capture the interest of our audience and keep them keen to watch the film by using a known heavy-rock soundtrack from Asking Alexandria album. This type of music is normally found within horror films because it fits in with the genre. We also used Vampires in our story like because this is a main convention for horror films. Although our film uses the horror conventions well; we also challenge the conventions. A stereotype of a vampire is that they can not be out in sun light; and the are only awake in the dark. However in our film; at the end of the opening there is a capture of a young boy that takes place in the day-light. There is also a stereotype that religious places such as church's and cross' and holy water is lethal to a vampire; however again in this scene, it happens just outside a church which again breaks conventions. Also; in many films, Caucasian roles are the main roles used. However we decided to break this convention of race as it is the 21st century, so we used people of a mixed race and from different backgrounds. Protagonist's are normally a male, so this we also challenged by using a female to be the strong protagonist to make them appear to have more power.
2. How Does Your Media Product Represent Particular Social Groups?
The majority target age of our film are teenager's of around 15 and above. However because our media product represents a range of different social, ethnicity and age groups and appeals to both sex's, the films is appropriate for no particular categories. To make sure our film doesn't penalise any religion we made sure the ethnicity's ranged.We rated our film a 15; this is because it is unsuitable for the younger audience due to violence and language that may be used throughout the film. This was decided through extra research in how the age certificates are categorised to certain films. Although the film is suitable to different social groups, i would aim it between the social categories of E up to C; this is because it would target a specific audience that would have the time to be able to go out and watch a film at the cinema. Higher status groups such as B and A wouldn't normally have time to go out to the cinema due to a busy lifestyle with their job and family; they would much more likely be in meeting and busy scheduled jobs. There is not a specific gender target with our film because it was made to suit both men and women however; women may favourites the film because the females are shown to be the dominant sex with the most power in our film. This however may not appeal to some men because they like the stereotype of a woman in distress with a man to the rescue with all the power. However; it may also have the opposite effect on some males because they may like to see a woman being in control of her self and strong.
The majority target age of our film are teenager's of around 15 and above. However because our media product represents a range of different social, ethnicity and age groups and appeals to both sex's, the films is appropriate for no particular categories. To make sure our film doesn't penalise any religion we made sure the ethnicity's ranged.We rated our film a 15; this is because it is unsuitable for the younger audience due to violence and language that may be used throughout the film. This was decided through extra research in how the age certificates are categorised to certain films. Although the film is suitable to different social groups, i would aim it between the social categories of E up to C; this is because it would target a specific audience that would have the time to be able to go out and watch a film at the cinema. Higher status groups such as B and A wouldn't normally have time to go out to the cinema due to a busy lifestyle with their job and family; they would much more likely be in meeting and busy scheduled jobs. There is not a specific gender target with our film because it was made to suit both men and women however; women may favourites the film because the females are shown to be the dominant sex with the most power in our film. This however may not appeal to some men because they like the stereotype of a woman in distress with a man to the rescue with all the power. However; it may also have the opposite effect on some males because they may like to see a woman being in control of her self and strong.
3. What Kind Of Media Institution Might Distribute Your Media Produce and Why?
The main media institution that appears in many successful horror movies are Hammer Horror Productions. This big production company was founded in 1934 and made the classic horror films such as Dracula, The Mummy and Frankenstein.These historical films set the conventions for the many of the horror films that are out today, and so i feel this company would be well suited to produce our media product. This productions logo appearing on the opening of a film instantly indicates to the audience that it is a horror film to those who are familiar with the production. This is why i feel that this production company may produce and distribute my media product. With the company distributing the film it would also make the film get marketed and published successfully because Hammer Production have had a lot of experience within the film industry and know who can promote the films well which may help encourage more viewers because this company had produced it. The horror genre used this main production as a guideline for the genre because it was the first big production company and the audience wasn't familiar with this type of film out in the cinema. New horror films choose to follow these conventions; or challenge them this is to give the horror films certain twists but they still manage to include the key elements to keep the genre as a horror. Our film is small, and independent and so i feel that this company would give the best support in the long run than other big companies such as Working Title.
The main media institution that appears in many successful horror movies are Hammer Horror Productions. This big production company was founded in 1934 and made the classic horror films such as Dracula, The Mummy and Frankenstein.These historical films set the conventions for the many of the horror films that are out today, and so i feel this company would be well suited to produce our media product. This productions logo appearing on the opening of a film instantly indicates to the audience that it is a horror film to those who are familiar with the production. This is why i feel that this production company may produce and distribute my media product. With the company distributing the film it would also make the film get marketed and published successfully because Hammer Production have had a lot of experience within the film industry and know who can promote the films well which may help encourage more viewers because this company had produced it. The horror genre used this main production as a guideline for the genre because it was the first big production company and the audience wasn't familiar with this type of film out in the cinema. New horror films choose to follow these conventions; or challenge them this is to give the horror films certain twists but they still manage to include the key elements to keep the genre as a horror. Our film is small, and independent and so i feel that this company would give the best support in the long run than other big companies such as Working Title.
4. Who Would Be The Audience For Your Media Product?
Although this product was not made for any specific gender, ethnicity, social class or age group; i feel that certain groups may dominate the audience ratings. One reason for this is because our main role is dominated by a female; so i feel that the film would be dominated by female audiences rather than male. However it doesn't penalise males from viewing the film because some eliments within the film would still associate with the males. The race's in the film are varied so there is no dominant ethnicity group within the film therefore; i believe that no ethnicity of the viewers would be dominated and therefore no religion is made better than another. The social class of the group would be a range from class E to class C; this is because the higher class wouldn't be so interested in this storyline of a film. Also there busy-scheduled life would restrict them of any time they may have to go and watch a film out at a cinema. The people in the class category E; would be most likely to go and view the film along with the other classes to C because they would have a lot of spare time on their hands and would have seen the advertisements for the film on the TV a lot more than those with a full time job; making them keen to watch the movie. After more research we decided to rate this film as a certificate of 15, this is because there doesn't appear to be enough of gore and violence within the film for it to justify to become an 18 certificate. The audience would range from around 15 up to around 55; this is because i don't think the older generation would have much interest in a young, upbeat version of a vampire film and would prefer to stop within the comfort of their own home rather than go to view it at the cinema.
5. How Did You Attract/Address Your Audience?
We attracted out audience for our film by using the conventions of a horror film; but by also breaking the conventions so it is different to many typical films. We used a Gothic approach to out film which helps build suspense throughout the opening for the audience. It constantly keeps the audience on the edge of their seats as they are unaware of the plot as to what is happening and may leave them a little confused until the rest of the story is shown throughout the film where all becomes clear. Due to this; it keeps the audience interested because they want to know what has happened and why the girls are acting the way they are. We also used some up-to-date songs within the opening so the young genre's will know of that song and when they next hear it would relate it to this film. This helps to promote our film because the audience would hear the track on the radio and then speak to their friends about it; this is known to happen in teenage groups where the conversation starts with 'Oh did you see that film that was released last week?' This helps the film to get recognised and recommended without much promotion through media and adverts. However; adverts on the radio and television would also attract the audience's attention along with billboards, magazines and promotions. There would be a day just before the preview of our film where the main characters are able to get publicised by a meet and great to the first 200 people that pre-ordered their ticket with certain cinema's. The film could also be released in a 3D version which would attract many other audiences because some people like the thrill of the effect you get from a 3D film.
6. What Have You Learnt About Technologies From The Process Of Constructing This Product?
The main thing we learnt through producing this product is that it is hard to work in a group when people have different music taste and ideas. Throughout this production our group had many disagreements and found it hard to 'meet in the middle' however; it worked out in the end. Another lesson learnt was that technology isn't reliable and anything can go wrong. This is because a day before our deadline the computer crashed and our unsaved work was lost; this shows that anything can happen and the work must be saved as often as possible to avoid this problem. We also learnt how to use the apple mac's and the software on there to create this product. This includes getting the editing and timing right throughout the film to create a seem less edit. The use of a camcorder and tape was also a new experience alongside with taking the footage off the tape and transferring it onto the computer. This helped out computer skills as well as practical skills such as knowing how long to run the tape before filming the main part of the scene so you don't have such a short piece of footage to work with to cut down and blend into the next clip. We also transferred a lot of data through memory sticks and by using our mobile phones in the USB ports, this type of media is simple at times but can be complicated if the information or file you are trying to save or transfer is corrupted. An example of this was trying to get the one sound track off the phone, the computer didn't pick up the phone as it was plugged into the USB port so we had to then bluetooth the track to a different phone to try and get it onto the computer for our production. We also gained skills in photoshop through trying to design our company logo; Pixie Clause Productions, this was a new skill for me because i had never used photoshop to blend and edit two pictures and a piece of text together.
7. Looking Back At Your Preliminary Task, What Do You Feel You Have Learnt In The Progression From It To The Full Product?
In our preliminary task; we learnt how not to break the 180 degree rule. We also learnt that there was a rule and how it confuses the eye if and when it is broken. This is shown within a post on my blog with an example of how the eyes don't match up to the eye line and the characters appear to be on the same side when doing a shot-reverse-shot. This is something i didn't know about and was eager to learn. We also learnt how to match-on-action. It was shown to be not as easy as it looked on the films. This is because you needed to pause the tape in the right time and start at the same time and angle as the person is matching the action. An example of this is walking through the door; you would pause on the door handle and then have to enter the room and get the angle right to make the footage look as if more than one camera was used. This was a good task to learn and be able to use and know about in the future.














































